Founded in 2024, KLOR is a contemporary Indian clothing brand built on the principles of quality, versatility, and timeless design. We offer collections for menswear, womenswear, and future-forward silhouettes, all crafted for comfort, style, and longevity. From everyday essentials to refined statement pieces, KLOR isn't just fashion — it's a movement quietly leading a new standard in how modern India dresses and expresses itself.
We design for those who move with intention, dress with clarity, and choose substance over spectacle. Every fabric we select, every seam we place, reflects our commitment to premium craftsmanship, minimalist design, and authentic self-expression. KLOR isn't just about how you look; it's about how you feel - put-together, not overdone. Seen, not spotlighted. Powerful, in a way that's unmistakably yours.
KLOR Essence
The Quiet Power of Being Yourself
KLOR was born from a single, human insight: the best clothes aren't the loudest, they're the ones that feel right. In a market filled with noise, KLOR offers something quieter, more meaningful — a ready-to-wear label built on timeless design, versatile silhouettes, and premium craftsmanship.
Our collections are made with purpose — for Indian lives, Indian climates, and Indian stories. KLOR isn't just fashion; it's a movement defining modern Indian wardrobe culture, one piece at a time.
Founding Story
The KLOR Vision: Designed to Feel Like You
KLOR wasn't born in a boardroom. It began in the quiet: in changing rooms that didn't feel right, in late-night conversations about identity, and in a shirt that fit on paper, but not in spirit. That quiet moment sparked founder Ritesh Hans to imagine something better: a clothing brand that reflects who we are—not who we're told to be. Alongside Bhavya Madaan (creative and marketing) and Tushar Maithani (digital foundation), KLOR was built with trust, intention, and a commitment to long-term value.
KLOR stands against fast fashion, forced masculinity, and designs that try to impress instead of express. Here, subtle power replaces loud trends. Style comes from within. Fit meets feeling.
Our Approach
Timeless Design, Rooted in Craft
At KLOR, we design with empathy—for real people, real movement, and real climates. We work with responsible Indian mills and use handpicked, breathable fabrics to create garments that blend traditional precision with a modern, minimalist aesthetic. Inspired by Japanese simplicity, brutalist architecture, and vintage tailoring, our collections prioritise feeling over flash. Every stitch, button, and silhouette is considered. Nothing is accidental. We don’t follow fashion cycles; we create wardrobe staples built to last:
- Shirts that move with you.
- Trousers that breathe.
- Outerwear that grows into identity.
Brand Values
More Than Fashion, A Philosophy
KLOR is for those who want to be seen without shouting.
- For the man who doesn’t dress to impress, but to align.
- For the woman who knows elegance doesn’t need noise.
We believe in:
- Quiet confidence over performance.
- Slow fashion over speed.
- Creating clothing that reflects individuality, not ideal templates. When someone says, "This feels like me"—that’s our definition of success.
When someone says, "This feels like me"—that’s our definition of success.
The Name That Chose Us
A Name with Depth, Simplicity, and Identity
KLOR is more than a name—it’s a canvas. Inspired by "chlor" (purity) and a fusion of "colour" and "clothing," it represents both science and soul. It’s clean, versatile, and quietly powerful—just like our clothes. KLOR grows with the wearer. It holds space for identity, evolution, and expression. It’s not just a label. It’s a mindset.
The Road Ahead:
The Future: Quietly Leading a New Wave of Indian Fashion
This is just the beginning. KLOR is expanding into new silhouettes, experiences, and territories—not by chasing trends, but by building trust. Our vision is to reshape how modern India dresses and expresses itself, with elegance, honesty, and confidence. Because the future of Indian design isn’t loud. It’s intentional, rooted, and fearlessly refined.
The Invitation
KLOR is Not Just a Brand. It's How You Belong
If you’ve ever stood in front of a mirror and felt like the clothes weren’t made for you—KLOR is for you. If you’ve ever wanted to be seen without shouting — "KLOR sees you."
KLOR is here for those who believe that good design doesn’t scream—it speaks. That fashion should feel like home. That clothing should move with you—not define you. We’re building something that lasts. And if it feels like you—you already belong